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5 Things That Will Help You Scale
Kristen Pflibsen
5 Things That Will Help You Scale If you’re done spinning your wheels and ready to ship consistent, strategic marketing, these five ikan-ikon™ solutions give you momentum fast—without hiring a giant agency. 1) Sticky Marketing™ Kits What it is: Custom-crafted strategic marketing delivered as a digital download—sized to your kit level, from a few pages up to 500+ pages of actionable strategy, blurbs, blogs, ads, tips, tools, and training. Delivered via Google Docs. Must-know before you buy: You will receive an email questionnaire that will customize the entire package for your... Read more...
Building a Consistent Email Marketing Strategy
Kristen Pflibsen
Building a Consistent Email Marketing Strategy  One of the biggest challenges in email marketing isn’t writing a great email — it’s doing it consistently. Many businesses start off strong, sending a few messages here and there, but quickly lose momentum when time, ideas, or a clear plan run out. The good news is that email marketing doesn’t have to feel like a constant scramble. With a little structure and some upfront planning, you can build a full year of meaningful communication without burning out. Why Email Still Works Even with... Read more...
Lead Generating Ideas That Help You Grow Your Audience With Confidence
Kristen Pflibsen
Finding new leads — people who are genuinely interested in what you offer — can feel daunting at times. Even experienced marketers occasionally find themselves staring at a blank screen, unsure of what to say or where to start. But generating meaningful leads doesn’t have to be complicated, and it certainly doesn’t have to feel forced. Here are some thoughtful ways to approach lead generation, so you can grow your audience with confidence and clarity.   Start With What Your Audience Needs At its core, lead generation is about helping.... Read more...
Set It, Forget It, Scale It: Automating Your Sticky Spider Web for 365 Days of Smart Marketing
Kristen Pflibsen
If you’re tired of wondering what to post, when to post it, or whether anyone’s even paying attention — welcome to the club. And welcome to the solution.The Sticky Spider Web Marketing Plan™ was built for exactly this kind of overwhelm. It doesn't just help you generate content — it helps you build a self-sustaining marketing machine that delivers visibility, engagement, trust, and sales all year long.Walk through how to automate your Sticky Web over 365 days — without losing your voice, vibe, or valuable time.---The Core Strategy: Daily Sticky... Read more...
How to Turn 1 Marketing Idea into 21 Days of Content
Kristen Pflibsen
How to Turn 1 Marketing Idea into 21 Days of Content If you’re a business owner, you’ve likely experienced this: a brilliant marketing idea hits you, but you post it once and move on. It's just one-and-done, then the momentum is gone.The Sticky Spider Web Marketing Plan™ solves that by teaching you how to multiply one good idea into 21 different touch points across time, platforms, and formats. It’s called Sticky Threads™, and it’s how smart marketers stay consistent without burning out.Here’s how it works.Step 1: Choose a Sticky Marketing... Read more...
Ultimate Guide to Trade Show Marketing
Kristen Pflibsen
Trade shows provide a unique opportunity to showcase your business, connect with potential clients, and network with industry leaders. However, to make the most of these events, a well-planned marketing strategy is essential.Here’s your ultimate guide to trade show marketing, from planning to follow-up. Discover everything you need to know to make your trade show strategy a winner!1. Define Your GoalsBefore diving into the details, establish clear objectives for the trade show. Are you looking to generate leads, launch a new product, or increase brand awareness? Defining your goals helps... Read more...
Affordable Direct Mail
Kristen Pflibsen
Every Door Direct Mail (EDDM) is a marketing tool provided by the United States Postal Service (USPS) that enables businesses to reach local customers affordably and effectively. By using this program, you can deliver your message directly to every mailbox in your target area, maximizing exposure without the need for an extensive mailing list.What is EDDM?EDDM allows businesses to send marketing materials, such as postcards, menus, and flyers, to every address within selected postal routes. This makes it ideal for local businesses looking to promote services, special offers, or events... Read more...
DIY Marketing Tips
Kristen Pflibsen
Marketing on a budget can seem daunting, but with the right strategies and tools, small businesses can achieve big results. Here are some practical, DIY marketing tips to boost your visibility and engage your audience:1. Leverage Free Social Media PlatformsStart with platforms like Instagram, Facebook, and LinkedIn, where you can connect directly with your audience. Post consistently, using a mix of photos, videos, and engaging captions. Don’t forget to use relevant hashtags to expand your reach.2. Use Content Creation ToolsCanva and Adobe Express are great for designing professional-quality graphics without... Read more...
How to Use Email Marketing to Drive Engagements
Kristen Pflibsen
Email marketing remains one of the most effective channels for building relationships with your audience—when done right. A well-thought-out strategy is key to turning your email campaigns into engagement powerhouses. It’s not about pushing sales or offering endless discounts; it’s about delivering value and creating a connection. Here’s how to make email marketing a meaningful part of your business strategy. 1. Start with a Clear Strategy Effective email marketing begins with a strategy that aligns with your business goals and audience needs. Without a plan, emails can feel like spam—unfocused... Read more...
Outsourcing to Freelancers Can You Time and Money for Your Marketing
Kristen Pflibsen
Managing the demands of marketing while staying cost-effective can be a challenge for any business owner. Hiring a full-time marketing team may seem like the answer, but the associated costs—salaries, benefits, office space, and training—can quickly add up. Enter ikanikon for freelance marketing writing services.  Comprehensive expertise across a wide range of marketing and creative services offers assistance without the overhead of a full-time hire. Here’s how partnering with ikanikon can save you time and money while ensuring your marketing efforts thrive. What Services Did ikanikon Offer as a Full-Service... Read more...
The Role of Content Marketing in Business
Kristen Pflibsen
Content marketing is more than a buzzword—it’s a strategy that positions your business as an authority while attracting and retaining customers.  Here’s why it matters and how to implement it:Establish AuthorityBy creating valuable content like blogs, videos, and infographics, you demonstrate expertise in your industry. This builds trust and positions your business as a go-to resource.Drive TrafficContent marketing boosts organic traffic by improving SEO. Each blog post or video is an opportunity to rank for relevant keywords, driving potential customers to your website.Engage Your AudienceEngaging content keeps your audience interested.... Read more...
Intro to SEO
Kristen Pflibsen
Search Engine Optimization (SEO) is a cornerstone of digital marketing, ensuring your business gets found online. Here’s a beginner-friendly guide to implementing SEO strategies: Understand the Basics of SEOSEO is about improving your website’s visibility on search engines like Google. It includes optimizing your site structure, content, and external presence to rank higher in search results. Conduct Keyword ResearchUse tools like Google Keyword Planner or SEMrush to identify search terms your target audience uses. Focus on long-tail keywords, which are more specific and less competitive. Optimize Your Website StructureEnsure your... Read more...