Every Door Direct Mail (EDDM) is a marketing tool provided by the United States Postal Service (USPS) that enables businesses to reach local customers affordably and effectively. By using this program, you can deliver your message directly to every mailbox in your target area, maximizing exposure without the need for an extensive mailing list.
What is EDDM?
EDDM allows businesses to send marketing materials, such as postcards, menus, and flyers, to every address within selected postal routes. This makes it ideal for local businesses looking to promote services, special offers, or events to their immediate community.
The Benefits of EDDM
• Cost-Effective: With postage rates as low as $0.198 per piece, EDDM provides significant savings compared to traditional direct mail campaigns.
• No Mailing List Required: You don’t need a customer database—simply choose the postal routes that align with your target audience.
• Wide Reach: On average, each mailer gets noticed by multiple people in a household, amplifying your marketing impact.
• Customization: Tailor your designs and messaging to suit seasonal promotions or specific campaigns.
How EDDM Works
1. Design Your Mailer: Create an eye-catching, professional design that showcases your brand and communicates your offer clearly.
2. Choose Your Target Routes: Use USPS tools to select routes based on demographics, such as age, income, or household size, ensuring your mailers reach the right audience.
3. Print and Prepare: Meet USPS specifications for size and layout to ensure your mailers qualify for the program.
4. Drop Off and Deliver: Bring your mailers to the local post office, and they’ll handle the rest.
EDDM Partner
Designing and executing a successful EDDM campaign requires expertise, and that’s where ikanikon excels. With over two decades of experience, we provide:
• Custom Design Services: Our team creates visually stunning mailers tailored to your brand and goals.
• Wholesale Printing: Save money with high-quality, bulk printing options at discounted rates.
• Campaign Strategy: We help you select the most effective routes and schedule mail drops for maximum impact.
• Guidance and Support: From start to finish, we ensure your EDDM campaign is seamless and stress-free.
Success Story
Two of our Connecticut clients, a local store and a local restaurant, used EDDM to promote their new menus and they each achieved a 25%-30% increase in foot traffic within a month, with waves of direct mailers going out to different neighborhoods each week. ikanikon handled the design, printing, and route selection, making it easy for our clients to focus on serving their customers.
