{"product_id":"the-pm3-funnel-worksheet","title":"PM3 Funnels Masterclass Workshop","description":"\u003cp data-start=\"274\" data-end=\"286\"\u003e\u003cstrong data-start=\"274\" data-end=\"286\"\u003eOverview\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"288\" data-end=\"391\"\u003eThis complete funnel training walks you step-by-step through two powerful systems that work together:\u003c\/p\u003e\n\u003col data-start=\"392\" data-end=\"685\"\u003e\n\u003cli data-start=\"392\" data-end=\"544\"\u003e\n\u003cp data-start=\"395\" data-end=\"544\"\u003e\u003cstrong data-start=\"399\" data-end=\"426\"\u003e\u003cmeta charset=\"utf-8\"\u003ePM3\u003cem\u003e™\u003c\/em\u003e10-stage Sticky Funnel™\u003c\/strong\u003e, which maps your customer’s entire journey across platforms and touch points — from discovery to loyal advocacy, and\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"545\" data-end=\"685\"\u003e\n\u003cp data-start=\"548\" data-end=\"685\"\u003e\u003cstrong data-start=\"552\" data-end=\"582\"\u003e\u003cmeta charset=\"utf-8\"\u003ePM3\u003cem\u003e™\u003c\/em\u003e5-stage Evaluation Funnel™\u003c\/strong\u003e, which shows how to convert that interest into action using high-trust, high-conversion landing pages.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp data-start=\"687\" data-end=\"1054\"\u003eThis workshop includes fully guided training videos, editable templates, fill-in-the-blank worksheets, a strategic Funnel Integration Map™, and an optional Certificate of Completion. The combined system helps you plan every piece of your marketing — from social posts to webpages — so everything you create works together to attract, engage, and convert with purpose.\u003c\/p\u003e\n\u003cp data-start=\"1511\" data-end=\"1669\"\u003eThis is a strategic funnels strategy training program that shows you how to create a structured pathway that converts.\u003c\/p\u003e\n\u003cp data-start=\"1671\" data-end=\"1969\"\u003eWhether you're planning a new launch, building evergreen campaigns, just trying to clean up your content strategy, or create more sales opportunities, this training gives you a complete system to become sticky, structured, and scalable. With these tools, anyone can build a high-converting customer journey — no tech skills required.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e \u003c\/p\u003e\n\u003ch1 dir=\"ltr\"\u003e\u003cspan\u003eFunnels Masterclass Workshop Curriculum\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cstrong\u003eCourse Title:\u003c\/strong\u003e \u003cmeta charset=\"utf-8\"\u003ePM3\u003cem\u003e™\u003c\/em\u003e Funnels™ for Business Growth: From Content to Conversion \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Self-Paced, Video- and Worksheet-Based Workshop\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cstrong\u003eTotal Time Commitment: \u003c\/strong\u003e~6 hours, including ending up with marketing you can use starting immediately\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eDesigned For:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e• Business owners\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e• Entrepreneurs\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e• Freelancers\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e• Marketing teams\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e• Anyone building a content-to-conversion pathway\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eCourse Description\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis self-paced workshop teaches you how to build complete marketing and conversion funnels — from attracting new attention on any platform to guiding serious buyers through your website. You’ll use proven frameworks like the \u003cmeta charset=\"utf-8\"\u003e\n\u003cem\u003ePM3™ Sticky Funnel\u003c\/em\u003e™ and \u003cmeta charset=\"utf-8\"\u003e\n\u003cem\u003ePM3™ Evaluation Funnel™\u003c\/em\u003e to design a system that meets buyers where they are and moves them forward, naturally.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBy the end of this course, you’ll walk away with a fully mapped funnel, your own custom prompts and positioning, and clear, persuasive messaging across channels — for your own business.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eWhat You’ll Get\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e✔\u003cstrong\u003e \u003c\/strong\u003eIntro to \u003cmeta charset=\"utf-8\"\u003ePM3\u003cem\u003e™\u003c\/em\u003e Funnels™ \u003cmeta charset=\"utf-8\"\u003e[doc]\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e✔ \u003cmeta charset=\"utf-8\"\u003ePM3\u003cem\u003e™\u003c\/em\u003e Marketing Plan™ Funnelized Marketing™ Overview [pdf]\u003cbr\u003e✔ \u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003eThe 10 Stages of \u003cmeta charset=\"utf-8\"\u003ePM3\u003cem\u003e™\u003c\/em\u003e Funnelized Marketing™ Tutorial Worksheet \u003cmeta charset=\"utf-8\"\u003e[doc]\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003e✔ 5 Stages of \u003cmeta charset=\"utf-8\"\u003ePM3\u003cem\u003e™\u003c\/em\u003e Evaluation Funnels™ for Website Landing Pages Worksheet [doc]\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e✔ \u003cmeta charset=\"utf-8\"\u003ePM3\u003cem\u003e™\u003c\/em\u003e Funnel Integration Mapping™ \u003cmeta charset=\"utf-8\"\u003e(connects marketing content to web pages) [doc]\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e✔ \u003c\/span\u003eAligning Both \u003cmeta charset=\"utf-8\"\u003ePM3\u003cem\u003e™\u003c\/em\u003e Funnels™: Understanding the Dual-Funnel Strategy \u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e[doc]\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✔ \u003cmeta charset=\"utf-8\"\u003ePM3\u003cem\u003e™\u003c\/em\u003e Funnels Certificate of Completion (optional) [pdf] \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbr\u003eAlso includes: \u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-start=\"1981\" data-end=\"2281\"\u003e\n\u003cli data-start=\"2146\" data-end=\"2190\"\u003e\n\u003cp data-start=\"2148\" data-end=\"2190\"\u003eGuided video lessons for every worksheet\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2191\" data-end=\"2244\"\u003e\n\u003cp data-start=\"2193\" data-end=\"2244\"\u003eEditable strategy prompts and real-world examples\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2245\" data-end=\"2281\"\u003e\n\u003cp data-start=\"2247\" data-end=\"2281\"\u003eOptional Certificate of Completion\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1056\" data-end=\"1076\"\u003eYou’ll be guided to:\u003c\/p\u003e\n\u003cul data-start=\"1077\" data-end=\"1509\"\u003e\n\u003cli data-start=\"1077\" data-end=\"1139\"\u003e\n\u003cp data-start=\"1079\" data-end=\"1139\"\u003eMap your content and actions to each stage of both funnels\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1140\" data-end=\"1207\"\u003e\n\u003cp data-start=\"1142\" data-end=\"1207\"\u003eIdentify what your audience needs to move forward at every step\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1208\" data-end=\"1283\"\u003e\n\u003cp data-start=\"1210\" data-end=\"1283\"\u003eCreate CTAs, microcopy, and trust-building content that leads to action\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1284\" data-end=\"1354\"\u003e\n\u003cp data-start=\"1286\" data-end=\"1354\"\u003eStrengthen retention and referrals through intentional touchpoints\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1355\" data-end=\"1429\"\u003e\n\u003cp data-start=\"1357\" data-end=\"1429\"\u003eAlign your marketing with long-term momentum instead of random tactics\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1430\" data-end=\"1509\"\u003e\n\u003cp data-start=\"1432\" data-end=\"1509\"\u003eEliminate dead ends in your customer journey by connecting platforms to pages\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003e\u003cbr\u003eLearning Objectives\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBy completing this workshop, you will be able to:\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e1. Blueprint how people move through your brand before they're ready to buy\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e2. Design content that meets each stage of their journey\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e3. Structure a website that builds trust and leads to your desired results\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e4. Align your funnel content and landing pages so everything flows\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e5. Identify and fix funnel gaps that lose leads \u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003e\u003cbr\u003eModule Breakdown\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eModule 1: What is Funnelized Marketing™?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eTime: ~30 minutes\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eThe difference between content funnels and conversion funnels\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eWhy funnel sequencing matters\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eOverview of \u003cmeta charset=\"utf-8\"\u003ePM3\u003cem\u003e™ \u003c\/em\u003eSticky Funnelized Marketing™\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eOverview of \u003cmeta charset=\"utf-8\"\u003ePM3\u003cem\u003e™ \u003c\/em\u003eEvaluation Funnels™\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eSticky Funnel™ vs. Evaluation Funnel™\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eModule 2: The 10 Sticky Funnel™ Stages\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eTime: ~2 hours\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eThe 10 psychological and behavioral milestones that drive buyer movement\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eHow to create marketing content that is aligned to each stage\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eFill-in-the-blank templates and worksheets to personalize your funnel\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eModule 3: The 5 Stages of Evaluation Funnels™\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eTime: ~1 hour\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eThe anatomy of a high-converting landing page\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eCreating content that builds trust, interest, and decision readiness\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eCall-to-Action (CTA) best practices\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eModule 4: \u003cmeta charset=\"utf-8\"\u003ePM3\u003cem\u003e™ \u003c\/em\u003eFunnel Integration Mapping™\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eTime: ~30 minutes\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eHow to connect your \u003cmeta charset=\"utf-8\"\u003ePM3\u003cem\u003e™ \u003c\/em\u003eSticky Funnel™ content to your \u003cmeta charset=\"utf-8\"\u003ePM3\u003cem\u003e™ \u003c\/em\u003eEvaluation Funnel™ pages\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eHow to create “bridge content” between platforms and pages\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eHow to stop traffic drop-offs with aligned links and prompts\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eModule 5: Aligning Both Funnels\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eTime: ~30 minutes\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eHow the 10 \u003cmeta charset=\"utf-8\"\u003ePM3\u003cem\u003e™ \u003c\/em\u003eSticky Funnel™ stages map to the 5 \u003cmeta charset=\"utf-8\"\u003ePM3\u003cem\u003e™ \u003c\/em\u003eEvaluation Funnel™ stages\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eBest practices\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eModule 6: Applying It to Your Business\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eTime: ~90 minutes, writing your marketing\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\u003cspan\u003eFinal worksheet strategizing\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eWriting your blurbs, CTAs, and microcopy that guide action\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003e\u003cbr\u003eCompletion Certificate\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eTo earn your certificate, complete all worksheets and mark each video module complete. Submit your final \u003cmeta charset=\"utf-8\"\u003ePM3\u003cem\u003e™ \u003c\/em\u003eFunnel Integration Map™ as proof of completion and you will receive a beautiful digital certificate that you can print at a local print shop or on a printer you own. (optional)\u003c\/span\u003e\u003c\/p\u003e","brand":"ikan-ikon","offers":[{"title":"Default Title","offer_id":50897411965210,"sku":"FUNNEL-TRAINING","price":1997.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0945\/2467\/0234\/files\/Funnel-Ad.jpg?v=1753469707","url":"https:\/\/ikanikon.us\/products\/the-pm3-funnel-worksheet","provider":"ikan-ikon","version":"1.0","type":"link"}